I tried this but the resistance - from salespeople, from private equity investors, from old-pro (mostly old) salesy board members - was massive. Kind of like being the first to introduce integration in public schools in the 60's. I always felt in danger of getting soaked from exploding heads when I explained the concept. The company went back to the old way (fixed CPM) and sales went down. I guess they like that direction because they're doing more of that.
Sites I like
Edge Perspectives with John Hagel
I, Cringely . The Pulpit | PBS
Umair Haque
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March 25, 2009
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love the way you blog. i can relate to the exploding heads concept. been there a few times.
Posted by: JFo | April 01, 2009 at 04:56 AM