Well, at least the world as defined on the Internet - aside from the provocative headline (though journalists seem to abhor capitalism defined as selling ads to pay their salaries - they sure are good at writing effective direct marketing headline copy), the point made in the article represents quite a large opportunity.
How do you effectively monitor live sources of information available online (blogs, social networks, web sites, twitter feeds, blah blah blah) so that you can tease out real-time actionable insight to the market's (or just your customer's) perception of your product/brand/book/song/company/government?
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