When the Internet had long hair ....

Hey, from the headline, does that make me a dinosaur?

Thinking more about the article, 1996 is also the beginning of the first bubble that popped in Feb 2000 and resulted in a 2 year ad depression. Post that bubble pop, we saw the rise of social nets, twitter, Google, ad networks - much innovation. What innovation lies at the heart of the current ad depression? Ad exchanges, brand conversations, audience-finding ad buying, real-time searches for consumer insights are some potentials.