Remember my post about Google and their non-dominance of display advertising? Well it also applies to other media like radio and print. The value that Google brings to the table doesn't (yet) extend to the business of making creative. And, hey, let's face it, all other media (even the lowly banner) offer greater creativity options than keywords and one line of text. Serious bottleneck there.
No, newspapers aren't going away - and neither is recorded music but any business focused on generating annuities from intellectual property that can be digitized is a much smaller business in the future than in the past. Live appearances, speaking engagements, meeting the real person who made the property so-called intellectual - that's the scarce resource of the future.
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