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Umair Haque

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February 02, 2009

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Nik

It is because eCMP is a term invented by AdSence.It is a combination of your CPM+CPC.

Troy McConnell

@Nik,

Thanks for the comment. Not sure of the original source of eCPM - didn't realize that Google may have invented the term. But given its prolificacy online, I'm stunned that the 5 most relevant topics online for the search term is tied online to AdSense.

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