Small is the new Big

Again, more context to my post about how one great opportunity emerging is automating the process for small, long tail advertisers to make display ad creative at no or low costs. He doesn't say that but he illuminates two aspects - one is that Google is the essence of long-tail economics (small advertisers make up much of the online search market) and two is that there is "incredible disruption and innovation going on" in that long-tail advertising market.