Display CPMs down 21% in Q3 (from Q2!)

Here it is in black and white. Key takeaway is that Q3 08's average ad price for display ads sold through networks (remnant) is $0.27 - down 21% from Q2 08's price of $0.34. No clue whether this is recession pullback on the demand side or seemingly never-ending increase on the supply side. Like Forrest Gump says about whether life is destined or a chaotic chance - its probably a little of both.