Marketing Brainstorms, trickles and drizzles: Contextual cat litter

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July 18, 2008

Contextual cat litter

Let's talk about cat litter. No? Then read this.

The meme connecting the two posts is this - in a world where online media has 2 dimensions - content AND user-generated-context - where does the marketer fit in? He/She must find a way to participate in the CONTEXT portion rather than in, as in past media (TV, Radio, Magazine), only the content portion.

Posted at 12:51 PM in Online Advertising | Permalink

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Marketing Brainstorms, trickles and drizzles